25 years running businesses has taught me a lot. I use this insight every day to help people create better organisations.


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I’m based in Dundee, the UK’s ‘coolest little City’ according to GQ Magazine. It’s also the UK’s only UNESCO City Of Design. Design, ladies & gentlemen, is in our DNA here. 


In business and in life, we’ve forgotten how important it is to see things from other people’s perspective. I help businesses do that through my company Ashton McGill.


Ever since I was a kid I’ve loved business. I’ve been lucky enough to spend my life doing what I love, challenging the status quo in industries such as leisure, construction & professional services.

“Ali is approachable, massively enthusiastic about the creative industries, and has the added bonus of a background in running his own business, so he really knows his stuff.”

Johanna Basford OBE,

Author, illustrator & designer

Why do I do what I do?

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